In evaluating programs in which children are offered rewards (e.g., money, pizza) for reading books, a social psychologist might remind us that:
- Rewards might convince children that they are reading simply to secure pizza or money.
- Excessive rewards will undermine the children's self-esteem.
- Punishers are more effective than rewards when dealing with humans.
- Rewards do not have an effect if children don't like reading in the first place.