Suppose a university is contemplating a tuition cut to increase revenues. If the university believes that lowering tuition would increase revenues, it is assuming that the price elasticity of a university education is greater than one.
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Price elasticity of demand measures how sensitive the quantity demanded is to changes in price. If the price elasticity of a good is greater than one, it means that a small change in price will result in a proportionally larger change in quantity demanded. Show more…
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