Texts select two competing companies eg jcpenney vs...

Texts: Select two competing companies (e.g. JCPenney vs. Nordstrom) and do the following: 1 - Define their current position in the marketplace; 2 - Discuss how they identify their customers, addressing the issues of high/low volume customers.

Transcript

00:01 Analyze walmart and amazon using competitive forces and value chain models.

00:18 So the barriers to entry for potential competitors is relatively high for both.

00:28 Walmart and amazon are essentially like monopolies because we know that they are some of the two of the main retailers that people will use to purchase goods and services.

00:49 So there are quite a bit of barriers for potential entrance.

01:02 Buyer bargaining power is also going to be low because there are more buyers, and this means that buyers have less say in bargaining for prices.

01:24 So what about bargaining power of suppliers? this is the concept suppliers can apply pressure to companies by lowering their product quality or availability or by raising the prices of their products.

01:41 So in this case, the bargaining power suppliers would also be low because there are many alternative suppliers that both walmart and amazon can use.

01:59 So if the supplier decides to try to give walmart amazon trouble, then walmart or amazon can just use another supplier.

02:09 So they don't have a lot of bargaining power.

02:13 For the threat of substitute goods and services, this is going to be moderately high because the goods and services provided by walmart and amazon are easy to substitute.

02:33 However, we also need to take into account that prices are competitive.

02:42 So because walmart and amazon offered low prices, an individual would probably choose them over another retailer.

02:51 However, the goods and services are easy to substitute...

Question

Texts: Select two competing companies (e.g. JCPenney vs. Nordstrom) and do the following: 1 - Define their current position in the marketplace; 2 - Discuss how they identify their customers, addressing the issues of high/low volume customers.

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