The markup rule does not apply numerically to the John Boone Bicycle problem because the demand curve is not a smooth curve. That said, this problem demonstrates the intuition behind the markup rule. Explain how it does so in one paragraph. The actual problem was following a consultant to run some focus groups. The consultant found that customers came in two groups: A and B. Each group had a different willingness to pay for the bicycle, and there were different numbers of consumers in each group, as listed in the table below:
Group A
Willingness to Pay Number of Consumers
$5,000 10
Group B
Willingness to Pay Number of Consumers
$3,000 2
Boone sat back, scratched his head, and studied this table. The table implied that if he set a price of $1,200 for the bicycle, groups A and B together would buy it. But that was just one option: he could choose any price he wanted.
Hint: You cannot use the markup rule directly to solve this problem because the demand curve is not smooth. Instead, calculate Boone's profits for different prices, and then choose the price that gives him the greatest profit. You do not need to graph a demand curve to solve this problem, but it can help you understand the implications.
Question 1
At Boone's profit-maximizing choice of price, his revenue will be $Blank 1.
Note: Use only whole numbers in your answer. If needed, round to the nearest whole number. Do not enter letters or words.
Boone was relieved to have finally settled on a price. He celebrated with a bottle of medicated shampoo and took the weekend off. But the next week, another decision awaited him at the office. Boone wanted to sell the bike not just in the United States, but also in Japan.
The consultant came to the conclusion that the market for bicycles in Japan was just like the US market with only one difference: In Japan, there were 15 consumers in group B.
Question 2
Note: Use only whole numbers in your answer. If needed, round to the nearest whole number. Do not enter letters or words.