Texts: These two points, demand is PRICE (Dollars per ton) 12 24 due to the technological improvement. 12 QUANTITY (Thousands of tons) 24 Thus, you can conclude that the grower's claim is revenue. Using elasticities, you will be able to determine whether this price change will lead to a rise or fall in total revenue in this market. Supply Several growers are happy with this advancement in technology because now they can sell more crops, which they believe will lead to increases in Supply W because total revenue will.