00:09
So what we can first look at is the number of straight boats.
00:19
And so that we can calculate using that, using the following equation, shares outstanding, s -o, divided by 2, add 1.
00:30
What we get is 285 -0, divide that by 2, add 1.
00:39
That's of course 1, 4251.
00:42
There's a number of straight boats and then we can calculate the cumulative boats, which is equal to the shares outstanding, divided by the number of seats plus one.
01:00
And to that we need to also add one, which is equal to 2850, divided by two add one.
01:14
To that we add one.
01:19
And what we get is 9501.
01:27
And so our final calculation, the most straightforward one, we've got the additional votes needed.
01:39
That's equal to 1 .4251.
01:46
Subtract 9501.
01:48
We're left with 4750.
01:51
Is the number of additional votes needed.
02:09
So here we're taking a look at an advertisement.
02:12
And so this is in a magazine that the target audience is veterans.
02:18
And it would like them to prescribe a drug, but become prescribed to a drug.
02:27
And so it was placed there by the manufacturer of the product.
02:31
And so we can say that this advertisement is an example of how particular manufacturers are able to use push strategy.
03:04
And so push marketing, this is just a promotional strategy where the businesses attempt to sell products to the customers.
03:19
And so it generally stems from this idea that marketers are attempting to push their products at consumers, so putting them in front of their face, so at the forefront of their attention.
03:30
So for example, in advertisements, in magazines that are relevant to the target audience, for example...