The manager of the customer service division of a major consumer electronics company is interested in determining
whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are
satisfied with their products.
The possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent,
2 = good, 3 = decent, 4 = poor, 5 = terrible?" result in which of the following?
A. A nominal scale variable
B. A ratio scale variable
C. An ordinal scale variable
D. An interval scale variable