an attribution process that we engage in to portray ourselves in the most desirable light. Although research shows that we do this almost effortlessly for ourselves, we do not offer that same grace so easily to others.
Added by Michael T.
Step 1
Step 1: Understand the concept of self-serving bias, which is the tendency to attribute positive outcomes to our own actions while attributing negative outcomes to external factors. Show more…
Show all steps
Your feedback will help us improve your experience
Chandra Jain and 65 other Psychology educators are ready to help you.
Ask a new question
Labs
Want to see this concept in action?
Explore this concept interactively to see how it behaves as you change inputs.
Key Concepts
Recommended Videos
Self-enhancement; the human tendency to perceive ourselves in ways that make us look better than others; is one explanation of which media effect? Uses and gratifications Framing effect Gatekeeping effect Third-person effect
Chandra J.
what atributional processess may be operating
Brooke B.
What is self-serving bias ?
Emily H.
Recommended Textbooks
Psychology Openstax
Myers' Psychology for AP
Psychology
Transcript
Watch the video solution with this free unlock.
EMAIL
PASSWORD