Anand Publishing Company received a six-chapter manuscript for a new college
textbook. The editor of the college division is familiar with the manuscript and
estimated a 0.65 probability that the textbook will be successful. If successful, a
profit of $750,000 will be realized. If the company decides to publish the
textbook and it is unsuccessful, a loss of $250,000 will occur.
Before making the decision to accept or reject the manuscript, the editor
is considering sending the manuscript out for review. The manuscript review
costs $5000, which provides either a favorable (F) or unfavorable (U) evaluation
of the manuscript. Let sā = the textbook is successful, and s2 = the textbook is
unsuccessful. The editor's initial probabilities of sā and s2 will be revised based
on whether the review is favorable or unfavorable. Past experience with the
review process suggests the following conditional probabilities.
$$P(F|s_1) = 0.81$$
$$P(U|s_1) = 0.19$$
$$P(F|s_2) = 0.50$$
$$P(U|s_2) = 0.50$$
a. (3 points) Please figure out the posterior probabilities for all outcomes if an
manuscript review is conducted.
b. (6 points) Please recommend whether the editor should send the manuscript
out for review. Construct and solve the decision tree for this entire problem in
Excel.
c. (3 points) Assess the efficiency of review sample information and discuss the
usefulness of the external manuscript review.