00:01
Conducting an audience analysis before developing your speech would be important because it helps you tailor your message to meet the specific needs, the interests, and the expectations of your audience.
00:44
Knowing the age, gender, education level, cultural background, any other demographic factors of your audience is going to allow you to choose language, to choose example.
00:54
And references that are relatable and accessible.
00:59
For example, if this is an audience of high school students, you might want to use simpler language and relevant examples from youth culture.
01:07
But a speech for professionals in a technical field might involve more complex terminology and industry -specific examples.
01:17
By analyzing the audience's interests, their knowledge and concerned, you can focus on topics that will engage them.
01:24
If you're speaking to an audience, passionate about environmental issues, focusing on solutions and actionable steps might resonate more than simply discussing the problem...