Which two routes are said to influence persuasion based on the elaboration likelihood model? A. central and peripheral. B. dissonant and consonant. C. implicit and explicit. D. emotional and rational.
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The ELM is a theory that explains how people process and are persuaded by messages. It suggests that there are two main routes through which persuasion can occur: the central route and the peripheral route. Show more…
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The elaboration likelihood model of attitude change suggests that: A. the peripheral route results in more enduring attitude change. B. the central route results in more enduring attitude change. C. only the central route to persuasion can be effective. D. only the peripheral route to persuasion can be effective.
Basques L.
QUESTION 2 Some researchers distinguish between three components of an attitude. These are: a. cognitive (thoughts), evaluative (preferences), behavioural (what we do) b. emotional (feelings), factual (knowledge), behavioural (what we do) c. cognitive (thoughts), emotional (feelings), behavioural (what we do) d. cognitive (thoughts), emotional (feelings), factual (knowledge) QUESTION 4 Which of the following statements is incorrect? a. Perception can be particular to an individual . b. Perception is subjective. c. Perception can be selective. d. Perception reflects objective reality. QUESTION 6 Which of the following is true? a. Colour has a limited effect on perception b. Colour has a strong effect on perception c. Culture has no effect on the perception of colours d. Colour has the same effect on perception for all human beings QUESTION 8 Compared to short-term memory, long-term memory is: more permanent. more difficult to retrieve information from. includes representations of thoughts, feelings, and experiences. all of the options listed. QUESTION 9 Which element/s of a person's attitude should a marketing campaign attempt to positively influence? a. The affective component. b. The behavioural component. c. All of the options. d. The cognitive component. One of the two routes through which people can be persuaded, involves appeals to less rational and thoughtful processes (e.g., believing a celebrity endorsement). This is: a. affective. b. intuitive. c. central. d. peripheral.
Akash M.
Celebrity endorsements in advertising often lead consumers to purchase products through ______ (central/peripheral) route persuasion.
Social Psychology
Social Thinking and Social Influence
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