What is psychological pricing strategy? Why might marketers use market-penetration pricing? Explain the psychology behind a price of $9.99 instead of $10.00. Do you find that it works? Why or why not? 250 word minimum. Use your own words, no plagiarism.
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This strategy is based on the idea that certain prices have a psychological impact and can influence the behavior and purchasing decisions of consumers. The goal is to make the price seem less than it actually is or to impart a certain quality or value perception Show more…
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