What is the difference between differentiation and segmentation?
Select one:
a. Differentiation deals with the "how" a firm chooses to compete, while segmentation describes "where" in the entire market a firm chooses to compete.
b. Differentiation determines a product's quality, segmentation determines a product's characteristics.
c. Differentiation is a firm's strategic choice, whereas segmentation is given by its environment.
d. There is no difference between the two.