00:01
We want to talk about the main factors of our marketing environment.
00:03
Our first factor is going to be the internal environment.
00:08
This includes the factors that are within the organization, such as the internal team, human resources, companies ' policies, and workplace.
00:18
Our second one is going to be our micro -environment.
00:21
This includes the factors that directly affect and are affected by our business operations, such as customers, suppliers, competitors, and employees.
00:31
The third one is going to be the macro environment.
00:34
This includes larger forces that affect our environment such as economic, demographics, legal, political, technological, and cultural changes.
00:45
The fourth one is our market environment.
00:47
This is going to include things like customer behavior, buying patterns, and other factors.
00:56
Number five is going to be our competitive market...