What should organizations keep in mind when using logos? In addition to its look or appeal, when the logo of a brand is easy to ______, customers prefer to choose that brand. This gives a competitive advantage to the brand.
Added by Seth G.
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- The sentence is: "In addition to its look or appeal, when the logo of a brand is easy to ______, customers prefer to choose that brand." - The missing word should relate to a characteristic that makes a logo more appealing or memorable to customers. Show more…
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