Question

What social media tools do marketers commonly use? A survey by Social Media Examiner of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) reported that 267 (81%) of B2B marketers and 295 (44%) of B2C marketers commonly use LinkedIn as a social media tool. The study also revealed that 149 (45%) of B2B marketers and 308 (46%) of B2C marketers commonly use YouTube as a social media tool. Data extracted from the 2017 Social Media Marketing Industry Report, www.socialmediaexaminer.com/wp-content/uploads/2017/05/Industry-Report-2017.pdf. Suppose the survey was based on 330 B2B marketers and 670 B2C marketers. a. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use LinkedIn as a social media tool? b. Find the p-value in (a) and interpret its value. c. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use YouTube as a social media tool?

          What social media tools do marketers commonly use? A survey by Social Media Examiner of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) reported that 267 (81%) of B2B marketers and 295 (44%) of B2C marketers commonly use LinkedIn as a social media tool. The study also revealed that 149 (45%) of B2B marketers and 308 (46%) of B2C marketers commonly use YouTube as a social media tool. Data extracted from the 2017 Social Media Marketing Industry Report, www.socialmediaexaminer.com/wp-content/uploads/2017/05/Industry-Report-2017.pdf. Suppose the survey was based on 330 B2B marketers and 670 B2C marketers.

a. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use LinkedIn as a social media tool?

b. Find the p-value in (a) and interpret its value.

c. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use YouTube as a social media tool?

Added by Mar-A H.

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