00:03
In our question here, it says, what's the best approach to dealing with the difficulty of persuading audiences? we have option a, use two -tailed arguments.
00:12
Option b, recognize that the audience needs incentives or rewards for changing attitudes and action.
00:18
Option c, revise the amount of change you're trying to achieve.
00:23
Then we have option d, which would be all of a through c.
00:27
Then option e, which would be none of a through c.
00:30
The thing is, all three of these strategies would be valuable.
00:34
You do want to use two -tailed arguments to help provide more of a concrete foundation to sway your audience.
00:45
You also want to recognize the audience needs incentives or rewards for changing their attitudes and actions...