00:03
All right, so it says which of the following choices is not an advantage of a lab experiment compared with the field experiment.
00:11
And so here are our choices, select one.
00:14
So easier to replicate, easier to control for alternative theories, easier to control for the attention effect, less costly and less time consuming.
00:22
So again, we're looking for something that is not an advantage of a lab experiment.
00:27
So let's look at choice a, easier to replicate.
00:30
Well, we can eliminate that possibility because that is actually an advantage to lab experiments.
00:38
They are easier to replicate because you're doing them in a lab.
00:42
It's a controlled environment, so that is much, much easier to duplicate.
00:47
B, easier to control for alternative theories.
00:51
That also would be an advantage of a lab experiment because you know, you could test all different kinds of things out.
01:00
C, easier to control for the attention effect.
01:03
This could be a possible answer...