Which of the following statements regarding competitive advantage is accurate?
A. firms that benchmark their performance against the performance of successful competitors can expect to achieve at least a temporary competitive advantage.
B. firms must be first movers to gain competitive advantages.
C. some firms achieve a competitive advantage by developing valuable, rare, and costly-to-imitate resources & capabilities focused on being efficient second movers. This means imitating and improving other firms' products and technological innovations.
D. even if all a firm does is create value in the same way as its competitors, it can achieve at least a temporary competitive advantage.