00:01
We have six situations and we're to decide whether the person or people are showing rational or irrational behavior.
00:12
So in the first one, cookie's best friend gave her a gift card, but cookie forgets about the card and she's careful, though, with her cash.
00:23
So this would be a case of mental accounting where you value dollars in one form, in this case, cookies value.
00:30
When the dollars in cash that she's careful with more than the dollars in the gift card that she forgets about.
00:38
In 2010, panera bread opened a store in missouri, and instead of putting a price on the things that the food, they listed suggested donations based on the cost of the goods, and all the profits would go to a charitable foundation that panera sent up, is set up.
01:00
And they were pleased after a year that the campaign was such a success.
01:07
So panera customers were acting rationally.
01:11
And the kind of rational behavior that would lead somebody to pay maybe more than they had to would be concerns about fairness.
01:21
In part c, rick has two job offers.
01:26
And one will last only two years, but it's at a prestigious school.
01:31
And he'll make $35 ,000 a year.
01:36
He probably, after the two years is over, thinks he could find a new job in the area, but he's not sure.
01:44
The other job pays less $25 ,000 a year and is guaranteed for five years.
01:49
And after five years, he's evaluated for permanent teaching position.
01:54
And about 75 % of the teachers who started the school end up being hired...