Which of the following would be the best example of positioning?
To understand their customers better, Ferrero Rocher groups customer based on their
age
• To appeal to Fall loving consumers, Ferrero Rocher releases a pumpkin spice chocolate
truffle
To make sure they appeal to wealthy customers, Ferrero Rocher groups consumers
based on their income
To show customers that they are sophisticated, Ferrero Rocher uses classical music in
their advertisements