00:01
We want to conduct a market analysis.
00:02
This is a detailed assessment of the business's target market and competitive landscape within a specific industry.
00:09
So we need to think about the match between product and needs of the customers.
00:20
So we're distributing it in south africa.
00:25
So let's do some research on what consumers in south africa may expect.
00:50
So this particular town of hoopstead is a small town and there's a focus on nature and it also is popular with tourists.
01:19
It has all sorts of visitor accommodations so many people may want to travel here.
01:28
It has a nature reserve a few kilometers from the town and it's perfect for nature lovers and has an abundance of wildlife.
01:56
So it's also well known for its agriculture and maize or corn.
02:11
So basically it's a very agriculture heavy location.
02:15
So what kind of product would be expected? so i think because this location is so focused on agriculture and nature we would probably expect more high quality products because we specialize in agriculture in this location.
02:48
So some things that might be expected could be organic and because we're focused on nature we would also expect non -gmo so they would focus on a more natural product.
03:12
So is it going to be directly marketed to consumers and what grid sizes and packaging are preferred? so in this case i would say that we definitely want high quality once again due to the fact that there's a focus on agriculture from this location and people expect quality goods.
03:50
So i would say that the packaging should reflect its origin.
04:04
So we want to give people a feel that our products are from a location that is filled with an abundance of nature.
04:20
So people will think that our product is more natural and they will appreciate the culture behind where the product is produced...