Write survey questions for a national brand with the following issues and then provide a corrected version of that question – Label as “Incorrect” and “Correct"
1. Incorrect: On a scale of 1-10, how likely are you to recommend our brand to a friend or family member?
Correct: On a scale of 1-10, how likely are you to recommend our brand to a friend or family member? (Ensure that the scale is mutually exclusive and collectively exhaustive)
2. Incorrect: Do you agree or strongly agree that our brand is the best in the market?
Correct: Do you agree or disagree that our brand is the best in the market? (Avoid using leading language)
3. Incorrect: How satisfied are you with our brand's quality and customer service?
Correct: How satisfied are you with our brand's quality? How satisfied are you with our brand's customer service? (Avoid double-barreled questions)
4. Incorrect: Our brand is the only one you should ever consider purchasing. Do you agree?
Correct: Do you agree or disagree that our brand is a good option to consider for purchase? (Avoid using extreme absolutes)
5. Incorrect: How likely are you to buy our brand's products?
Correct: On a scale of 1-10, how likely are you to purchase our brand's products? (Ensure the question is written to an 8th-grade reading level)