00:01
You watch television and constantly see a commercial for shampoo.
00:04
The model in the commercial has beautiful hair, and you wish yours look like that.
00:08
Later on, when you are at the store, you decide to buy the shampoo you saw the commercial for.
00:17
So let's talk about marketing in the shampoo industry.
00:37
So you may have seen a shampoo commercial that pictured hair that was bouncy long and luxurious.
00:51
The shampoo entered into the category of beauty.
00:55
Product, although initially it was only a product used for cleanliness.
01:06
So the focus of these commercials is to portray their products as being able to enhance one's beauty.
01:17
Marketing placement has become more important in this industry and influential to its target market.
01:41
So it matters where we place the marketing.
01:44
So in this case, we are watching a commercial commercial on television.
01:55
So most likely this commercial would come on during a show that the target audience would watch.
02:03
So in this case, shampoo is usually marketed towards women and girls...