You are a winemaker thinking of launching a new boutique red wine (you have in mind a monovarietal Merlot or Cabernet). There is a close-by vineyard which grows Merlot grapes that are well suited for your new wine. However, you could decide to buy the vineyard (including the grapes) from the local farmer, or directly buy the grapes once harvested. Briefly explain why you would prefer to buy the grapes rather than become owner of the vineyard.
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This could strain your current financial resources and limit your ability to invest in other areas of your business, such as marketing or equipment. Show more…
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