You represent a consulting firm that has been asked to provide a strategic analysis of AirAsia and the Tune Group - how a Malaysian-based group of companies that grew from being a two-plane defunct airline company to a highly diversified and successful group. More precisely, you've been asked to address a specific strategic challenge facing the Group. To do that requires a general strategic analysis first, which then provides the platform for making recommendations regarding the specific strategic challenge. The goal of your analysis will be to address the following:
1. What are the factors driving the diversification of Tune Group?
2. What is the Tune Group portfolio, what contribution does each SBU make and, therefore, what is the dominant logic for this Group?
3. Looking at the SBU strategies, do you see any problems arising for the Tune Group?
4. How does Tune Group add value to the individual SBUs?
5. What is the future potential of the Tune Group? What SBUs should it protect and grow and what SBUs should it divest?
6. Evaluate the leadership of Tony Fernandes