Question

You want to see the effectiveness of four advertisements (ad1, ad2, ad3, ad4) in increasing purchase intention across customers. You show each of the four types of advertisements to 30 respondents and then ask them to rate their purchase intention on a seven-point scale. Based on the scenario, answer the questions below: 1a. What is your factor? 2a. What is your response variable for the problem? 3a. What statistical tool is the most ideal to test this problem? 4a. Would you reject the null hypothesis if the mean purchase intention for two out of the four ads is significantly different?

          You want to see the effectiveness of four advertisements (ad1, ad2, ad3, ad4) in increasing purchase intention across customers. You show each of the four types of advertisements to 30 respondents and then ask them to rate their purchase intention on a seven-point scale. Based on the scenario, answer the questions below:
1a. What is your factor?
2a. What is your response variable for the problem?
3a. What statistical tool is the most ideal to test this problem?
4a. Would you reject the null hypothesis if the mean purchase intention for two out of the four ads is significantly different?

Added by Eric M.

Question

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