You've been asked to participate in a prestigious and well-attended annual conference within your industry. Your participation requires that you sit on a panel of experts during the keynote session of the conference. This session focuses on discussing key industry trends and challenges, and it is expected to draw a large and engaged crowd. The session will include brief presentations by each panelist, as well as a question-and-answer portion where you will respond to the audience. Which of the following aspects of effective communication should you give the most attention during the conference session?
Establishing your credibility as an industry expert.
Linking your comments to comments made by other panelists.
Integrating evidence into your comments.
Making sure that your viewpoints are clearly heard.