The following list of statements reflects the attitudes/feelings/opinion of managers regarding their performance in terms of competition. Take the statements and devise an interval scale to measure them. Reword the questions if you wish, without changing their meaning.
- Our business often leads the competition (our competitors have to follow us)
- Because of the competition, our business must be very proactive in the marketplace in order to achieve our business objectives
- When our competitors develop a new product or a new business method, our business quickly responds to it and adopts it
- We are willing to try new ways of doing things and seek unusual, novel solutions
- Our business constantly introduces new products/services in order to serve new customers/markets.