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Through Women’s Eyes: An American History with Documents

Ellen Carol DuBois, Lynn Dumenil

Chapter 9

Change and Continuity: Women in Prosperity, Depression, and War, 1920–1945 - all with Video Answers

Educators


Section 1

Beauty Culture between the Wars

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Problem 1

Changes in the cosmetic industry emerged at the same time as the New Woman of the 1920 s. How do these ads enhance our understanding of corporate business and popular culture's role in creating the New Woman?

Emily Himsel
Emily Himsel
Numerade Educator
01:08

Problem 2

How have ads for cosmetic products changed since the years of the ads shown here? How significant are these changes?

Jennifer Stoner
Jennifer Stoner
Numerade Educator

Problem 3

Historians disagree on whether the rise of the cosmetic industry signaled new freedoms for women to choose individual styles and play with personal appearance, or led to a higher, more impossible single standard for beauty, privileging appearance over other qualities. Is this debate still relevant? Where do you stand?

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