Chapter Questions
What are the major stages in the consumer buying decision process? Are all these stages used in all consumer purchase decisions? Why or why not?
How does a consumer's level of involvement affect his or her choice of decision-making process?
Name the types of consumer decision-making processes. List some products you have bought using each type. Have you ever bought a product on impulse? If so, describe the circumstances.
What are the categories of situational factors that influence consumer buying behavior? Explain how each of these factors influences buyers' decisions.
What is selective exposure? Why do people engage in it?
How do marketers attempt to shape consumers' learning?
Why are marketers concerned about consumer attitudes?
In what ways do lifestyles affect the consumer buying decision process?
How do roles affect a person's buying behavior? Provide examples.
What are family influences, and how do they affect buying behavior?
What are reference groups? How do they influence buying behavior? Name some of your own reference groups.
How does an opinion leader influence the buying decision process of reference group members?
How might consumer behavior be influenced by digital networks?
In what ways does social class affect a person's purchase decisions?
What is culture? How does it affect a person's buying behavior?
Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.
What is consumer misbehavior? Describe the various forms of consumer misbehavior.