Do people from your own culture differ from other cultures in consumption patterns? Show and explain some differences in their (a) needs and wants; (b) information search (e.g., attitudes to different promotional techniques); (c) motivation to buy things; (d) product evaluation (e.g., attitudes to specific product qualities, spending patterns on different products, attitudes to owing products, brand awareness); (e) making choices (e.g., style of shopping, brand loyalty, preferences for packaging, buying online, attitudes to discounts, bargaining and complaints, importance of product features); (f) post-purchase behavior (e.g., attitudes toward re-sail, rental, give away, re-use).