Chapter Questions
. What is the purpose of a survey?(a) To be mathematically correct(b) To please the boss(c) To answer the question(d) None of the above
What is the advantage of a Mail Out survey?(a) Lowest cost(b) Respondent convenience(c) Interviewer bias(d) Postal costs
Which of these is a disadvantage of a Telephone survey?(a) Speed of response(b) Large numbers(c) Accuracy(d) Cell phones
A true or false question is a question.(a) Multiple-choice(b) Dichotomous(c) Completion(d) Open-ended
When writing a good survey question, you should...(a) Reduce error(b) Reduce bias(c) Reduce both (a) and (b)(d) Increase both (a) and (b)