Chapter Questions
Write brief notes describing early ideas about creativity and explain the terms 'divergence' and 'relevance'.
What do forcing and subversion mean in the context of creativity?
Explain the arguments concerning creativity and attention. How can these be related to the Johnnie Walker minicase?
Identify the core issues associated with the view that creativity does not generate increased attention.
Draw the outline of a short presentation designed to explain and give examples of the creative code.
Outline the principles associated with framing. How does this concept assist those responsible for marketing communications?
Make notes explaining the elements of storytelling.
What are the four main categories that constitute stories?
Using different media, find three examples of user-generated content.
Explain the terms 'crowdsourcing', 'open-source' and 'friendsourcing'.