Research Methods for Business: A Skill Building Approach

Uma Sekaran

Chapter 10 DATA COLLECTION METHODS - all with Video Answers

Educators

Chapter Questions

01:39

Problem 1

Describe the different data sources, explaining their usefulness and disadvantages.

Ronald Prasad

Numerade Educator

As a manager, you have invited a research team to come in, study, and offer suggestions on how to improve the performance of your staff. What steps would you take to allay their apprehensions even before the research team sets foot in your department?

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01:55

Problem 3

What is bias, and how can it be reduced during interviews?

Prabhakar Kumar

Numerade Educator

03:00

Problem 4

Explain the principles of wording, stating how these are important in questionnaire design, citing examples not in the book.

Harsh Gadhiya

Numerade Educator

01:06

Problem 5

What are projective techniques and how can they be profitably used?

Narayan Hari

Numerade Educator

Problem 6

How are multiple methods of data collection and from multiple sources related to the reliability and validity of the measures?

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01:55

Problem 7

"Every data collection method has its own built-in biases. Therefore, resorting to multimethods of data collection is only going to compound the biases." How would you critique this statement?

Prabhakar Kumar

Numerade Educator

02:22

Problem 8

"One way to deal with discrepancies found in the data obtained from multiple sources is to average the figures and take the mean as the value of the variable." What is your reaction to this?