I am in my office in Cambridge, but I have to catch a flight from Heathrow this afternoon. I must decide whether to go to Heathrow by coach, which comes relatively cheap at $£ 40$, or buy a train ticket for $£ 70$. If I take the coach I might get stuck in an intense traffic jam and miss my flight. I would then have to buy a new ticket for $£ 100$. According to the latest statistics, the traffic jam on the M25 to Heathrow is intense one day in three. (a) Should I travel by train or coach? (b) This description of my decision problem overlooks a number of features that might be relevant. Which?
(a) You are in Las Vegas. The probability of winning a jackpot of $$\$ 350,000$$ is one in a million. How much should you, who find no reason to reject the principle of maximising expected utility, be prepared to pay to enter this gamble? Your utility of money is $u(x)=\ln (x+1)$.
(b) This time the probability of winning the jackpot of $$\$ 350,000$$ is one in a thousand. How much should you, who find no reason to reject the principle of maximising expected utility, be prepared to pay to enter this gamble? Your utility of money is $u(x)=\ln (x+1)$.
(c) Why is the difference between the amount you are willing to pay in (a) and (b) so small?
(d) Why did we assume that your utility function is $u(x)=\ln (x+1)$, rather than just $u(x)=\ln (x)$ ?