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Management Consulting: Delivering an Effective Project

Louise Wickham, Jeremy Wilcock

Chapter 5

Defining the destination, developing a strategy and understanding change - all with Video Answers

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Chapter Questions

Problem 1

Are these the right objectives to build the marketing plan? What would you do differently?

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Problem 2

Does Delphi Fashions need more than help on building a marketing plan? What other areas of the business need looking at?

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Problem 3

What tools would you use to try and analyse the problems the business is facing? What is your rationale?

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