Chapter Questions
What are the three principal purposes of hospitality and tourism research?
What, in your view are the main triggers for hospitality and tourism research?
Outline the eight characteristics of a research project.
A colleague wishes to conduct her research in the area of corporate social responsibility. What sources would you recommend in order to generate some research ideas and select a more specific topic within this area?
You are interested in undertaking research on Internet applications in small rural hotels. How would you filter your research ideas to come up with a viable research topic?
Using the questions in Box 1.4, try to develop a rationale for the topic of search engine optimization in the tourism industry.