Chapter Questions
Why should a manager know about research when the job entails managing people, products, events, environments, and the like?
For what specific purposes is basic research important?
When is applied research, as distinct from basic research, useful?
Why is it important to be adept in handling the manager–researcher relationship?
Explain, giving reasons, which is more important, applied or basic research.
Give two specific instances where an external research team would be useful and twoother scenarios when an internal research team will be deployed, with adequate explanations as to why each scenario is justified for an external or internal team.
Describe a situation where research will help you as a manager to make a good decision.
Given the situations below, (a) discuss with reasons whether they fall into the categoryof applied or basic research, and (b) for Scenario 1, explain with reasons, who willconduct the research.