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Leadership Today: Practices for Personal and Professional Performance

Joan Marques, Satinder Dhiman

Chapter 13

Leadership and Communication - all with Video Answers

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Chapter Questions

Problem 1

Tony Hseih is convinced that culture and brand are two sides of the same coin. Can you explain what he means?

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Problem 2

The success of Zappos suggests that the "fit" between an organization's values and those of its employees is very important. Do you agree that "culture fit" is important to organizational success? Can you think of examples in your life where your "fit" with the culture helped you to be s uccessful? How about the opposite?

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Problem 3

Tony Hseih and his team at Zappos look to hire individuals who are genuine and even a "bit weird." They celebrate individuality and authenticity. They believe that employees who have to force themselves to fit into an organizational culture that is not consistent with their true selves waste lots of energy trying to "fit in." Have you ever found yourself in situations where your true self was not aligned with the dominant values of a group or organization? How did you adapt? If you were the head of hiring and recruitment for an organization, would you emphasize culture fit? If so, how would you "screen" for fit?

James Schroeder
James Schroeder
Numerade Educator