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Cognition

Margaret W. Matlin

Chapter 5

Long-Term Memory - all with Video Answers

Educators


Chapter Questions

03:45

Problem 1

Suppose that you are in charge of creating a public service announcement for television. Choose an issue that is important to you, and describe at least five tips from this chapter that would help you make an especially memorable advertisement. Be sure to include depth of processing as one of the tips.

Jennifer Stoner
Jennifer Stoner
Numerade Educator
06:58

Problem 2

What is encoding specificity? Think of a recent example where encoding specificity explained why you temporarily forgot something. How strong are the effects of encoding specificity?

Alyssa Mae L.
Alyssa Mae L.
Numerade Educator
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Problem 3

Give several examples of explicit and implicit memory tasks you have performed in the past few days. What is dissociation, and how is it relevant in the research that has been conducted with both normal adults and people with amnesia?

James Kiss
James Kiss
Numerade Educator
00:50

Problem 4

According to one saying, "The more you know, the easier it is to learn." What evidence do we have for this statement, based on the material discussed in this chapter? Be sure to include information on expertise and schemas as part of your answer.

Zach Steedman
Zach Steedman
Numerade Educator

Problem 5

Although this textbook focuses on cognitive psychology, several topics discussed in this chapter are relevant to other areas, such as social psychology, personality psychology, and abnormal psychology. Summarize this research, discussing topics such as the self-reference effect, emotions and memory, and the consistency bias.

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Problem 6

Define the term "autobiographical memory," and mention several topics that have been studied in this area. How does research in this area differ from more traditional laboratory research? List the advantages and disadvantages of each approach. Point out how Roediger and McDermott's (1995) study on false memory for English words highlights both the advantages and disadvantages of the laboratory approach.

James Kiss
James Kiss
Numerade Educator
01:02

Problem 7

Describe how schemas could lead to a distortion in the recall of a flashbulb memory. How might misleading post-event information also influence this recall? In answering the two parts of this question, use the terms proactive inbibition and retroactive inbibition.

Emily Himsel
Emily Himsel
Numerade Educator
01:44

Problem 8

The constructivist approach to memory emphasizes that we actively revise our memories in the light of new concerns and new information. How would this approach be relevant if a woman were to develop a false memory about her childhood, and she also shows a strong consistency bias? How would this approach be relevant for other topics in the section about autobiographical memory?

Ronald Prasad
Ronald Prasad
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Problem 9

Chapter 6 emphasizes methods for improving your memory. However, the present chapter also contains some relevant information and hints about memory improvement. Review Chapter 5, and make a list of suggestions about memory improvement that you could use when you study for the next examination in cognitive psychology.

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06:46

Problem 10

Researcher Daniel Schacter (2001) wrote a book describing several kinds of memory errors. He argues, however, that these errors are actually byproducts of a memory system that usually functions quite well. What textbook theme is related to his argument? Review this chapter and list some of the memory errors people may commit. Explain why each error is a byproduct of a memory system that works well in most everyday experiences.

Alyssa Mae L.
Alyssa Mae L.
Numerade Educator