Chapter 11, Management Skills Video Solutions, Marketing Essentials

Angela is a member of a six-person team. One of the team members, Lou, often arrives at work late. The other team members seem not to notice. Angela feels the quality of Lou's work is being affected by his late arrival. What should she do?

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Problem 21

Use the Internet to find recruiting sites. Locate an ad for a management opportunity in marketing. Use a word processing program to write a summary of your findings, including the qualifications necessary to apply for the job. Also include the Web address of the site.

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Problem 22

Calculate the square feet of space required to organize an office area to accommodate six employees. Each cubicle will be 16 square feet. Plan for three cubicles on each side (for a total of six cubicles) and a 3 -foot wide hallway down the middle.

James Kiss

Numerade Educator

Problem 23

Business organizational structures can mimic existing social structures. For example, a U.S. company doing business with a company in a hierarchical society might use a straightforward, vertically organized management structure to enhance communication with its target market and vendors.
Why might globalization encourage companies to use a mix of both vertical and horizontal organization?

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Problem 24

A material reward for a job well done might include a raise, bonus, or promotion. Do you think nonmaterial rewards such as praise and public recognition motivate and encourage employees as much as financial compensation? Explain your answer. What other types of reward might an employer use to motivate and encourage employees? List a few examples and explain why you think they would be applicable to work situations.

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Problem 25

Assume that your school is going to organize a talent show fund-raiser. You will need to form a committee to solicit prizes, advertise, sell tickets, hold a drawing, distribute prizes, and determine expenses and profit.
Activity Create a vertical or horizontal organization plan for your committee.
Use visual aids and/or a word-processing program to explain your choice of organization and show how your organization will accomplish the goals of your committee.

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Problem 26

Assume that you are the manager of a new independent retail music store with seven employees.
Activity Use a word processing program to create a mission statement explaining the goals of your business.

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Problem 27

You and several coworkers would prefer to work at home and avoid the commute to the office. Browse the Web to research the advantages and disadvantages for the company of having employees work from their homes.
Use a word processing program to write a one-page report that could serve as a basis for a discussion with company management.

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