Chapter Questions
Explain the terms 'market-driven' and 'customer focused'.
Explain why supply chain strategies need to be customer focused and customer driven and how supply chain strategies can meet market demand.
'Organizational structures may help or impede supply chain strategies.' Discuss.
'Supply chain strategies are not simply for manufactured goods but involve the creation and delivery of services.' Discuss.
'The extended marketing mix is perhaps the most important aspect of developing and managing demand for contemporary organizations in Western Europe and the USA.' Discuss.Supply Chain Strategies
Identify the key differences between a service and a product and explain how these differences may be accounted for when designing supply chain strategies.
"Applying the "Ansoff Matrix" to organizational supply chain strategies requires managers to focus attention on the customer and in so doing the organization must be sure that it has the necessary competencies to implement the chosen strategy.' Discuss.
Select an organization of choice and identify key success factors in relation to their total supply chain and assess how successful the organization has been in choosing and implementing appropriate supply chain strategies over the previous 5 -year period.
'The notion of order winners and order qualifiers is important for organizations to understand how they might be able to generate more business and to do so the organization must develop appropriate supply chain strategies to meet customer requirements.' Discuss.
Explain why volume, variety, velocity, variability and value need to be thoroughly understood when it comes to developing appropriate supply chain structures and relationships.