Chapter Questions
Define supply-chain management. Why is it important?
Describe the major functions of marketing channels. Why are these functions better accomplished through combined efforts of channel members?
List several reasons consumers often blame intermediaries for distribution inefficiencies.
Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products most likely to be distributed?a. New automobilesb. Saltine crackersc. Cut-your-own Christmas treesd. New textbookse. Sofasf. Soft drinks
Outline the four most common channels for business products. Describe the products or situations that lead marketers to choose each channel.
Describe an industrial distributor. What types of products are marketed through an industrial distributor?
Under what conditions is a producer most likely to use more than one marketing channel?
Identify and describe the factors that may influence marketing channel selection decisions.
Explain the differences among intensive, selective, and exclusive methods of distribution.
"Channel cooperation requires that members support the overall channel goals to achieve individual goals." Comment on this statement.
Explain the major characteristics of each of the three types of vertical marketing systems (VMSs): corporate, administered, and contractual.
Discuss the cost and service trade-offs involved in developing a physical distribution system.
What are the main tasks involved in order processing?
Explain the trade-offs that inventory managers face when they reorder products or supplies. How is the reorder point computed?
Explain the major differences between private and public warehouses. How do they differ from a distribution center?
Compare and contrast the five major transportation modes in terms of cost, speed, and dependability.
Under what conditions are tying agreements, exclusive dealing, and dual distribution judged illegal?