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Aviation Systems: Management of the Integrated Aviation Value Chain

Andreas Wittmer (auth.), Andreas Wittmer, Thomas Bieger, Roland Müller

Chapter 7

Marketing in Aviation - all with Video Answers

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Chapter Questions

Problem 1

Which are the most important differences between leisure and business customers in regard to their needs and preferences?

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Problem 2

What potential innovations aimed at optimising the service chain for airline passengers do you consider feasible?

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Problem 3

What types of brand structure exist for airlines? Compare pros and cons for each structure.

Heather Duong
Heather Duong
Numerade Educator

Problem 4

What are different developments of airline price systems? What could be future developments of potential pricing systems? Why has the use of flat rates hardly been successful? What were the different steps in the development of the price systems of airlines? What could be future developments?

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