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Selling Today: Creating Customer Value

Gerald L. Manning; Michael Ahearne; Barry L. Reece; H.F. (Herb) MacKenzie

Chapter 16

Opportunity Management: The Key to Greater Sales Productivity - all with Video Answers

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Chapter Questions

00:58

Problem 1

The From the Field boxed feature (p. 383) describes how Alex Pettes manages his time for self–improvement. Why is it important for salespeople to have a self-improvement plan?

Achintya Suden
Achintya Suden
Numerade Educator

Problem 2

Opportunity management has been described as a four-dimensional process. Describe each dimension.

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02:11

Problem 3

List and briefly describe the four goal-setting principles.

Brooke Bussoletti
Brooke Bussoletti
Numerade Educator
07:35

Problem 4

How can a salesperson use a time log to improve time management?

Anas Venkitta
Anas Venkitta
Numerade Educator
01:46

Problem 5

List four techniques the salesperson should use to make better use of valuable selling time.

Asma Venkitta
Asma Venkitta
Numerade Educator
03:07

Problem 6

Effective territory management involves two major steps. What are they?

Ameer Said
Ameer Said
Numerade Educator

Problem 7

What is a sales call plan? Explain how it is used.

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01:46

Problem 8

Describe the records most commonly kept by sales-people.

Asma Venkitta
Asma Venkitta
Numerade Educator
01:19

Problem 9

What is stress? What are some indicators of stress?

Jennifer Stoner
Jennifer Stoner
Numerade Educator

Problem 10

Table 16.2describes six “five-minute stress busters.” Which of these do you think are most important for persons employed in the sales field? Explain.

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