Chapter Questions
What are the five steps of aviation decision making?
What is meant by personal, psychological and socio-cultural determinants?
Why are trip features under-researched in passenger behaviour?
Explain the influence of the Internet as a marketing variable in passenger behaviour.
What are the characteristics and features of choice set in aviation decision making?
How do passengers evaluate service quality, customer satisfaction and perceived value? What are the similarities and differences between these concepts?
Why is customer value management becoming the new mania in marketing?