Chapter Questions
Who are stakeholders in a public relations campaign?
What did people like P.T. Barnum and Buffalo Bill Cody contribute to the development of modern public relations?
. How did railroads give the early forms of corporate public relations a bad name?
. What contributions did Ivy Lee make toward the development of modern PR?
. How did Edward Bernays and Doris Fleischman affect public relations?
What are the two main business organizational structures for doing public relations?
What are press releases, and why are they important to reporters?
What is the difference between paid media and earned media?
Why have government relations and lobbying become increasingly important to the practice of PR?
Explain the background of the antagonism between journalism and public relations.
How did PR change old relationships between journalists and their sources?
In what ways is conventional news like public relations?
In what ways does the profession of public relations serve the rebranding of public officials and other famous people to obtain favorable publicity?
How do organizations integrate environmental claims into their public communications (greenwashing), and why?
How can unethical or irresponsible PR be prevented?