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Marketing 2014

William M. Pride, Ferrell

Chapter 16

Retailing, Direct Marketing, and Wholesaling - all with Video Answers

Educators

Chapter Questions

03:53

Problem 1

What value is added to a product by retailers? What value is added by retailers for producers and ultimate consumers?

Tommy Nguyen
Tommy Nguyen
Numerade Educator

Problem 2

What are the major differences between discount stores and department stores?

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Problem 3

In what ways are traditional specialty stores and offprice retailers similar? How do they differ?

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Problem 4

What major issues should be considered when determining a retail site location?

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Problem 5

Describe the three major types of traditional shopping centers. Give an example of each type in your area.

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Problem 6

Discuss the major factors that help to determine a retail store's image. How does atmosphere add value to products sold in a store?

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Problem 7

How is door-to-door selling a form of retailing? Some consumers believe that direct-response orders bypass the retailer. Is this true?

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03:19

Problem 8

If you were opening a retail business, would you prefer to open an independent store or own a store under a franchise arrangement? Explain your preference.

Kaylee Mcclellan
Kaylee Mcclellan
Numerade Educator

Problem 9

What services do wholesalers provide to producers and retailers?

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Problem 10

What is the difference between a full-service merchant wholesaler and a limited-service merchant wholesaler?

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Problem 11

Drop shippers take title to products but do not accept physical possession of them, whereas commission merchants take physical possession of products but do not accept title. Defend the logic of classifying drop shippers as merchant wholesalers and commission merchants as agents.

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Problem 12

Why are manufacturers' sales offices and branches classified as wholesalers? Which independent wholesalers are replaced by manufacturers' sales branches? By sales offices?

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