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Research Methods for Business: A Skill Building Approach

Uma Sekaran

Chapter 2

SCIENTIFIC INVESTIGATION - all with Video Answers

Educators


Chapter Questions

01:00

Problem 1

Describe the hallmarks of scientific research.

Emily Himsel
Emily Himsel
Numerade Educator
01:20

Problem 2

What are the steps in hypothetico-deductive research? Explain them, using an example
not in the book.

Victor Salazar
Victor Salazar
Numerade Educator

Problem 3

One hears the word research being mentioned by several groups such as research organizations, college and university professors, doctoral students, graduate assistants working for faculty, graduate and undergraduate students doing their term papers, research departments in industries, newspaper reporters, journalists, lawyers, doctors, and many other professionals and nonprofessionals. In the light of what you have learned in this chapter, which among the aforementioned groups of people do you think may be doing ?scientific? investigations in the areas of basic or applied research? Why?

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01:07

Problem 4

Explain the processes of deduction and induction, giving an example of each.

Ashly Sunny
Ashly Sunny
Numerade Educator

Problem 5

If research in the management area cannot be 100% scientific, why bother to do it at all? Comment on this statement.

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Problem 6

Critique the following research done in a service industry as to the extent to which it
meets the hallmarks of scientific investigation discussed in this chapter.
The Friendly Telephone Company
Customer complaints were mounting, and letters of complaint detailing the problems they experienced with the residential telephones lines were constantly pouring in at the Friendly Telephone Company. The company wanted to pinpoint the specific problems and take corrective action.
Researchers were called in, and they spoke to a number of customers, noting the nature of the specific problems they faced. Because the problem had to be attended to very quickly, they developed a theoretical base, collected relevant detailed information from a sample of 100 customers, and analyzed the data. The results promise to be fairly accurate with at least an $85 \%$ chance of success in problem solving. The researchers will make recommendations to the company based on the results of data analysis.

Jason Gerber
Jason Gerber
Numerade Educator
01:11

Problem 7

Strictly speaking, would case studies be considered as scientific research? Why or why not?

Crystal Wang
Crystal Wang
Numerade Educator

Problem 8

What is action research? Describe a specific situation where action research will be warranted.

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Problem 9

Comment on the following situation.

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